Harbor Hills Country Club

Harbor Hills Country Club latest news and event information on Central Florida's finest luxury home golf course community.

Saturday, January 07, 2006

Home Builders and Blogs

In a recent article posted on FloorPop: http://www.floorpop.com/Floorpop120705.html
an online marketing best practices newsletter published by Blair Kuhnen. The Harbor Hills Blog is featured in the Communicating Community Lifestyle section:

Communicating Community Lifestyle
I started this article because I ran across the Michael Rich's blog about his HarborHills community in Florida http://harborhills.blogspot.com/. Rich is General Partner Harbor Hills Development, LP. Here was a developer/builder posting every few days pictures, events, celebrations and other news from the community of Harbor Hills. Through the blog, the lifestyle of the community comes alive in a way that is hard to accomplish online.

I asked Rich why he put this blog up. "It's hard to update your website. We can get a posting up on our blog easily." Not only was it much easier, it was much quicker, "After we won an award, we had it [the notice] up in 10 minutes. Within minutes, 3 or 4 people [blog subscribers] were congratulating us." How connected is that?

Rich sees his blog being used by homeowners, clients under contract, and by prospects. He sees a number of key benefits:
It helps him keep in touch with customers in the build process,
He uses it to communicate "Club" news, and
He uses it as a sales tool for both prospects and buyers choosing options.